What Is Custom Branded Food Packaging and Why Australian Hospitality Brands Are Moving End-to-End through Equosafe!

Custom branded food packaging has become one of the most powerful branding tools for cafés, restaurants, and hospitality businesses across Australia.

From coffee cups and takeaway boxes to greaseproof paper and delivery bags, packaging is no longer just functional — it is mobile advertising that leaves the venue and enters the customer’s world.

What Is Custom Branded Food Packaging?

Custom branded food packaging refers to printed packaging designed specifically for hospitality use, including:

• Branded coffee cups

• Custom takeaway boxes and meal boxes

• Greaseproof paper and food wraps

• SOS bags and Uber delivery bags

• Dessert cups and cold drink cups

Unlike generic packaging, branded packaging reinforces identity, improves brand recall, and increases perceived value.

Why End-to-End Packaging Matters

Many Australian businesses struggle because packaging is handled by multiple suppliers — designers, printers, and distributors all operating separately. This leads to delays, inconsistencies, and higher costs.

End-to-end packaging solves this by managing:

• Design

• Printing

• Storage

• Distribution
  

Why Equosafe Leads in Australia

Equosafe is an Australian company specializing exclusively in custom branded food packaging for hospitality businesses.

What sets Equosafe apart is its end-to-end model, combining:

• In-house packaging design

• Managed manufacturing and print control

• Long-term storage solutions

• Scalable distribution for cafés, restaurants, and chains

This integrated approach eliminates friction and allows hospitality brands to scale confidently.