The Real Cost of Generic Packaging (And Why Custom Branding Pays Off)
- equosafe
- Mar 28
- 2 min read
When you're juggling food costs, staff wages, rent, and everything else that comes with running a cafe or takeaway, it’s tempting to cut corners where you think it won’t hurt.
One of the first things many owners overlook? Packaging.
But here's the truth: generic packaging isn't saving you money—it’s costing you opportunities.
What You Think You’re Saving With Generic Packaging
A plain coffee cup or paper bag might be cheaper per unit. You don’t need to worry about minimum orders or spend time thinking about design. On the surface, it feels like the smarter, simpler option.
But here’s what you’re missing out on:
No brand recognition
No marketing impact
No lasting impression
You’re paying for a product that gets used once and forgotten.
What Custom-Branded Packaging Actually Delivers
Custom packaging isn’t just another expense—it’s one of the few that can actually bring in business. Here’s why:
Free Brand Exposure: Branded cups, wraps, and delivery bags travel. They get seen. They spark curiosity. That’s free marketing, happening every time someone walks down the street with your product in hand.
Better Customer Recall: When people can remember your look, your logo, and your vibe—they’re more likely to come back.
A More Premium Feel: Good branding makes your product feel higher quality. It sets the tone before the customer even takes a bite or sip.
You Actually Stand Out: Let’s be honest—most venues still use stock-standard packaging. A well-designed branded piece sets you apart immediately.
What’s the Return on Investment?
Let’s say branded packaging adds 3 to 5 cents to your cost per item. If it helps:
Bring in one new customer a day
Increase your average order size
Make a better first impression that turns into repeat business
That extra spend pays for itself, quickly. And unlike digital ads or influencer shoutouts, your packaging is part of the product—it doesn’t feel like marketing, it just is marketing.
We Make It Easy to Get Started
At Equosafe, we specialize in custom-branded food packaging for cafes, takeaways, and restaurants. Our in-house design team can take your logo (or even just your idea) and turn it into something that’s ready to print—no fuss, no stress.
We offer flexible minimum order quantities and work with businesses of all sizes.
Curious to See How Your Brand Could Look?
Send us your logo or reach out for a quick chat. We’ll create a free custom mockup to show you what your packaging could look like—with zero obligation.
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